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Why People Won’t Change and What You Can Do About It

Globally, 2019 was called The Year of the Vegan with Time Magazine saying this on one of front cover of one of its issues. Record numbers of people attended the Australian festivals with the annual World Vegan Day in Melbourne seeing nearly 25,000 attendees.

Despite the increasing awareness of the moral, health and environmental imperatives of veganism, some people still resist changing. What causes such resistance and how can you break them out of the trance?

CLICK to watch a 20 min talk on Why People Won’t Change and What You Can Do About It recorded at World Vegan Day and given at numerous festivals in Australia in 2019.




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