People become vegans for numerous reasons; a desire to be physically healthier on a plant-based diet, concern for how food production damages the environment, a strongly held belief in social justice for all living beings and/or because they have learnt about the abuses of industrialised animal cruelty and wish it to stop. It is the abuse of animals that has the greatest potential for post-traumatic responses that many suffer. This includes typical symptoms of anxiety, panic attacks, anger, negative thoughts, despair and fear. For many, the images of animal abuse they have witnessed replay in their mind with flashbacks, nightmares and anger towards people who resist or deny what is happening to animals behind closed doors. Many ethical vegans report that the life they might have once known has changed forever. Everything for them is now hopeless and negative, whereas before, life had its ups and downs, but they could remember that they laughed and saw a positive future.What can the vegan, caught in the depths of despair do to alleviate their pain and live a meaningful life? There are many strategies a psychologist would suggest to help someone to minimise the overwhelming symptoms of post-traumatic stress. This would include working through the different stages of grief so the person can find a new way of making sense of their life after a great loss. >For the despairing ethical vegan, this would probably be the loss of a better world they might once have believed existed. Strategies can also be adopted to manage the physical overwhelm of grief and panic, including breathing exercises and techniques like Emotional Freedom Technique. Reframing events that have been witnessed is also important so the sufferer can move from feeling totally powerless to someone whose actions can contribute to the overall end of animal suffering. Also, by improving one’s communication skills, vegans can be more confident in clearly articulating what they want to say, irrespective of other’s responses.